Autoblog

Chrysler has unveiled a few plans for the future and, rather than using past successes to carve the path, will adapt its course according to the changing market. While speaking at the recent Western Automotive Journalists' dinner, Chrysler President Jim Press touched on the need to generate brand identity amongst Jeep, Dodge and Chrysler. While each brand currently has a core theme, Jeep – off-road, Dodge – volume and performance, Chrysler – affordable luxury, there have been many recent deviations, such as the conglomeration that is the Jeep Compass. Press hopes to put an end to that trend and focus the company's aim at the automotive enthusiast. Toyota can keep the automotive appliance title, Press wants Chrysler to appeal to drivers rather than consumers.

Nevertheless, actions speak louder than words and Press backs up his claims through the current curtailing of vehicle production and the scheduled release of seven new vehicles come 2010. Like other manufacturers, Chrysler is aggressively pursuing alternative powertrain configurations, particularly electric drive. In case no one has noticed yet, 2010 will be a big year for the American automotive industry. It will be the point when the roller coaster ride reaches its end and some folks end up with motion sickness while others get a rush of adrenaline. Hopefully Chrysler can find themselves in the latter category.

[Source: Car Tech]

Click above for high-res gallery of the Kuwaiti cop-issue Chargers

Choosing them for their portrayed image of "strength and power," officials in Kuwait have ordered 150 Dodge Chargers to be modified as police vehicles. As the Charger is the leading volume vehicle for Chrysler LLC in the Middle East, the choice doesn't come as much of a surprise. Delivery of the cop cars, however, isn't expected to take place for another couple months. In the meantime, the lot of them are heading to Canfield Equipment Service in Michigan where they'll be fitted for their new Kuwaiti roles in traffic, security, and emergency response. (Here's hoping none of our readers get a chance to check them out from the back seat once they're in service).

[Source: Chrysler]

Click above for more hi-res images of the Dodge Zeo concept

While everyone is aware of what GM, Honda and Toyota have been up to when it comes to fuel-saving technology, Chrysler has been playing it close to the chest. The Auburn Hills-based automaker, however, will show its dealers three new all-electric cars at the end of this month that are said to be production capable. Jim Press, the Chrysler exec who came from rival and current hybrid-leader Toyota, added that Chrysler's future platforms were being designed with electrification in mind and that is still has access to technology from its previous owner, Daimler.

Like General Motors, Chrysler seems convinced that its EVs need to have plug-in capability. The goal, says Press, is 300 miles of range. To make that a reality, a very good set of batteries will be necessary – likely lithium-ions – and Press assures us that his company is working with multiple suppliers. Will any of the production-ready models be anything like the concepts shown off last year in Detroit? We'll see.

[Source: Automotive News - sub. req'd]

Trevor Creed resigned from the position of Chrysler's head of design, and as of today is succeeded by Ralph Gilles, the man who designed the 300C. Since every change at the top comes with a "new sheriff in town" speech -- or at least one-liner -- this is what Gilles had to say: "It's definitely time for a new aesthetic at Chrysler. ... We're done with the 'edge' look."

Gilles says he wants the Pentastar's cars to look more "organic." This being art, however, that could really mean anything. For concrete examples and practical considerations he mentioned the Dodge Zeo and Chrysler Ecovoyager, and said that he wants to design "sexy" cars that will appeal around the world. Intriguing statements from the gent known for a car that epitomizes the American muscle sedan, but we are all in favor, and we say "aye." The only question is how soon will they start the redesign, and what will organic look like?

[Source: Automotive News, sub. req'd]

We're not terribly surprised that the Dodge Viper ACR has apparently made it around the famed German racing circuit faster than pretty much anything else you'll find on a dealer's lot. After all, the ACR is a race car, as evidenced by the video that Motor Trend has posted. The most venomous Viper has done the deed in 7:22, fast enough to make grown men cry. To this blogger, the Viper is dead gorgeous, even with that yucky-but-functional rear wing on the ACR, and it definitely carries the spirit of hairy-chested cars of yore. The shifter wobbles around horrendously when the driver kisses the rev limiter a few times, and there even appears to be a flubbed shift near the end, so the ACR may have faster laps left in it. We're waiting on confirmation on whether or not this is an official lap, but it's certainly creating a stir, and the Viper wants to know, V-Spec who? Thanks for the tip, Rob.

[Source: Viper Alley]



Thanks for the tip, Rob!

video of run at MotorTrend

Click above for high-res gallery of the 2009 Dodge Journey R/T

The 2009 Dodge Journey carries the size and shape of a typical crossover, and it has seating for seven and all the amenities you could possibly ask for at $30,000. On paper, the Journey has a plenty of things in its favor, yet we had our doubts.

First off, it looks a lot like the Dodge Caravan, which works against the Journey when considering that many crossover buyers want to avoid the minivan stigma. It's also based on the less than impressive Chrysler Sebring platform, which we have found to be just awful. Then there is Chrysler's corporate 3.5L engine, which is less powerful, refined and efficient than similarly sized engines from its competition. Chrysler's recent track record for vehicles that are less than class competitive also lent support to our notion that the Journey might be a letdown. Regardless, we tried to clear our minds of these things when the Journey arrived for a week-long stay in the Autoblog Garage. Hit the jump to see how Chrysler's new crossover fared.


All photos Copyright ©2008 Chris Shunk / Weblogs, Inc.

Click above for high-res gallery of the Dodge Viper ACR

The Dodge Viper has been Chrysler's halo car since it was introduced back in 1992, but times are tough. Faced with the fact that it might not be able to continue making the brutish sports car, the Auburn Hills-based automaker is reportedly considering doing something that's never been done before by a domestic automaker (as for as we know): selling the Viper's future to a third party. Automotive News quotes Chrysler CEO Bob Nardelli saying, "We have been approached by third parties who are interested in exploring future possibilities for Viper." Nardelli claims that whatever happens, his company will work to make sure the best interests of Viper fanboys are served and that Chrysler would continue to offer "operational and financial" support for the car if a transaction takes place. We're honestly a little stunned that Chrysler would consider such a drastic action, though if it means the Viper won't be sacrificed at the altar of economic woes, we're all for it. On the other hand, how does one separate Dodge from the Viper? Can you imagine Ford selling the Mustang to ROUSH or GM selling the Corvette to Lingenfelter? Chrysler has not identified any of the Viper's suitors, so rather than a familiar tuning house, it could also be a conglomerate of investors or another automaker. Is a Viper sold by another brand still a Viper?


[Source: Automotive News, sub. req'd]

No matter how you slice it, a proposed $25 billion loan from the Feds is a bailout, and that's exactly what Detroit's Big Three automakers are after, according to a report by the Wall Street Journal.

Lobbyists for General Motors, Chrysler and Ford have met with White House officials, Rep. John Dingell and a smattering of Michigan Democrats to discuss the loan, with plans to unveil the proposal after Labor Day.

The plan includes lending $25 billion to automakers in its first year at an interest rate of 4.5 percent (about one-third of what the companies are currently paying), with the government having the option to defer any payment for up to five years.

Details are scarce, and naturally, GM, Ford and Chrysler reps aren't saying much, but if the automakers and the Feds are serious, expect more information to leak out before the proposal is officially announced.

[Source: WSJ, Photo by Tracy O | CC2.0]

A few months back, Chrysler threw a wrench in its employee vacation plans by mandating that all white collar workers take the last two weeks of July off. The move wasn't very popular due to the short notice provide, and didn't save much money, but team Pentastar has decided to do it again next year. This time, however, employees have 11 months to plan their trip to the Magic Kingdom or a fuel-saving staycation (sorry, we'll never use that term again).

Chrysler spokesperson Shawn Morgan says synchronized time off is good for helping the struggling automaker to become more efficient. The idea is that cutting down on randomly timed vacation will help projects to stay on course while also keeping different project teams from getting ahead of one another. Employees actually like the idea of getting a two week chunk of time off right in the middle of summer, provided that ample notice is given to them to plan accordingly. It also helps workers from worrying about work that is being done in their absence, helping to make the time off more enjoyable.

[Source: Detroit News]

We're already encouraged by the fact that Ralph Gilles has ascended to the top of Chrysler's design department, as the past vehicles penned under his supervision have all been some of Chrysler's best. Say what you want about the reborn 300 now, but when it was first introduced, it's styling set in motion a major tidal wave of accolades and was a fresh direction for Detroit's number 3. The 'Edge' look, as Gilles calls it, though, is getting a bit stale these days and Chrysler needs a new direction -- Sebring anyone? According to the new design chief, ChryCo's new look will be 'Organic', which Gilles says will get "our cars to be sexy again." Remember "cab forward"? That moniker could make a comeback along with the more stylish interiors that Chrysler so desperately needs.

[Source: Automotive News - sub. req'd]