Autoblog

General Motors and Hollywood's little gold statue have been friends for 11 years, but with a reduction in its marketing and ad budget, the U.S. automaker has walked away from high profile events such as the Super Bowl, Emmys, and Oscars. Thankfully for ABC, the multimillion-dollar breach in the 2009 Oscars telecast created by GM's departure has been immediately filled by Hyundai.

As of now, Hyundai has only signed on to take over an unknown quantity of the $1.7-million-plus ad slots – it isn't known whether the Korean automaker will completely replace GM's presence at the awards. Along with a new agency, and an increased marketing budget – and all those SEMA cars – Hyundai's ad buy is another measure of its confidence in the new Genesis and its push to move into premium territory.

[Source: Automotive News, sub. req'd]

There are six modded Genesis' planned for SEMA: three coupes, three sedans. The coupes have been worked over by Street Concepts, HKS, and Rhys Millen. A rendering of the first tricked-out Genesis sedan from RKSport has rumbled onto the page, and it looks less like competition for the 5 Series than it does a challenger to the Death Star. The Platinum Silver sedan will wear carbon fiber accessories and a couple of spoilers as it hunkers on its oversized TSW wheels.

RKSport's take on this car is to raise the performance stakes, and it's going to have Hyundai's help doing it. The whipped cream on the sunday will be a K&N air intake, Magnaflow exhaust, Eibach springs, Baer brakes, and a body kit. The sunday itself consists of performance upgrades that Hyundai is giving to the car's Tau V8 engine. The Korean automaker is hush-hush on those changes, but they're probably good for a bump in the numbers in all the right places. And since you can't drive the cars at SEMA, they'll probably look and sound pretty good, too.

[Source: Motor Trend]

Hyundai is headed to the Paris Motor Show with a bevy of environmentally friendly models and concepts. In addition to bringing along production-intent vehicles like the new i20, Genesis Coupe and Genesis sedan, the automaker will showcase two new concepts that will also carry its blue theme. Remember, blue is the new green. Anyway, the i20 blue features aero tweaks and low rolling-resistance tires in order to improve its efficiency, but it's the Santa Fe hybrid that's a bit more interesting. That new model features an electric motor that puts out 30kW of power along with a 2.4-liter four cylinder engine. Both powerplants feed their power through a six-speed automatic transmission with revised gear ratios optimized for fuel savings. A 270V lithium-polymer battery pack sends the juice to the electric motor, and it all adds up to 38 mpg in the U.S. and carbon emissions of 148 g/km. We'll be in Paris to see these things up close and personal, so stay tuned.


[Source: Carscoop]

Hyundai's trifecta of SEMA-bound Genesis Coupes is complete, and the latest tuned, rear-wheel-drive two-door comes courtesy of Street Concepts. Unlike the turbo'd models from RMR and HKS, the Street Concepts Coupe is packing the 3.8-liter V6 fitted with a custom cold-air intake and a Magnaflow exhaust. According to Street Concepts' owner, Shawn Williams, their aim is to "maximize the driving capabilities of the Genesis Coupe while striving for a level of practicality..."

To that end, the only performance mods – outside of aiding the V6's breathing – include a modified suspension, Brembo brakes and 19-inch Volk wheels shod in performance rubber. The exterior benefits from a black camo and "stealth fighter-inspired paint design," along with tinted head and taillights, APR rear wing and custom grille. Inside, carbon fiber trim joins a pair of Cobra seats with black suede accents and an Infinity audio system.

With the Coupes covered, we're waiting to see who Hyundai tapped to tune its three Genesis sedans. We're sure they won't be nearly as entertaining on the track, but a few VIP-styled sedans could do a lot to stoke the image of the Genesis. Press release below the fold.

Last year, many people got their first glimpse of Hyundai's new Genesis luxury sedan as the Giants beat the stuffing out of the Patriots during Superbowl XLII. Pleased with the results of that effort, Hyundai is coming back to the big game, this time with the Genesis Coupe. Outgoing creative agency Goodby, Silverstein & Partners is handling two 30-second commercials featuring Hyundai's sporty new rear-drive two door. While the agency change has raised some eyebrows, Hyundai insists that it will continue to work with Goodby for quite some time, even as it transitions creative duties to World Marketing Group, already handling media buys for the automaker. We'll have to tune in for all four quarters to see if the jilted ad folks mailed it in, but judging from the quality of Goodby's work on the Genesis Sedan - and the target-meeting 8,000 units sold - the pigskin-centric effort will likely meet with success.

[Source: Brandweek]

Car buyers in the US are thinking smaller and more efficient, but probably not small enough for the upcoming Hyundai i10. At least that's the thinking within the top ranks of Korea's largest automaker. The i10 is a micro hatchback that was designed for Euro duty, but could find a niche here in the States. Unfortunately, US customers still aren't snapping up mini cars in any real volume, making it an unattractive proposition for the automaker. Hyundai insists that no final decision has been made, but Hyundai America VP John Krafcik said earlier that the i10 is unlikely to be sold in the States.

Hyundai is still considering bringing the i20 over to our shores, where it would fit under the Elantra. The i20 is being unveiled at the Paris Motor Show, and it will go on sale in Europe by the end of the year. For the short term, Hyundai will import more Elantras from South Korea by November to satisfy our hunger for smaller, more efficient cars.


[Source: Automotive News subs req'd)

Dismal little car. That's what you'd hear 20 years ago when the conversation turned to Hyundai. The Excel wasn't as terrible as a Yugo, or even as horrifically unreliable as sneering Peugeots, but it wasn't exactly welcomed with open arms. Back then, even Japanese brands were still targets of xenophobia; who was this Korean company trying to fool?

Hyundai persevered, and now the South Korean industrial giant is making vehicles that garner good recommendations and carry one of the best warranties in the business. Hyundai's Accent could be considered a spiritual successor to the unloved Excel, and it carries on that car's basic formula of delivering a comparable car for less money than the competition. What do you give up to get a car that's not stripped, yet still cheaper?


All photos Copyright ©2008 Dan Roth / Weblogs, Inc.

Click above to watch the video

Today is the day reservations become available for the Hyundai Genesis Coupe in Korea. To celebrate, Hyundai has released a new commercial which you can watch after the break. Those placing orders now should begin taking possession of their new two-door, rear-wheel drive coupe on September 26. Pricing for the new hotness from Hyundai is very reasonable for the Korean market with a base price of 25,360,000 WON (about U.S. $23,000). Stepping up to the "Stylish Pack" (seriously?) nets you 19-inch rims, a limited slip diff and optional Brembo's for 26,920,000 WON (U.S. $24,500). Well worth it in our estimation. A loaded 3.8-liter V6 Genesis Coupe will go for 33,150,000 WON (U.S. $30,100), which buys you over 300-horsepower and a full leather interior.

Hit the jump for a full rundown of pricing and options for the Coupe in Korea. According to our tipster, the Genesis sedan with the 3.8-liter V6 is selling for about $70K in its home market. This being the case, it's pretty hard to draw any conclusions as to what this means for U.S. Genesis Coupe pricing when it goes on sale sometime in 2009. We can hardly wait. Thanks for the tip, Sam!

[Source: blog.daum.net]

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Hyundai made a huge splash at the New York Auto Show this year with its Genesis Coupe, and it's looking for a repeat performance next month at the SEMA Show in Las Vegas. The Koreans are working with several aftermarket tuners to create special coupes for the tuner show and they just passed along a photo of one of them. This example was created by HKS USA and includes the usual array of body work mods along with plenty of mechanical upgrades. Hyundai hasn't provided details on the engine re-work yet other than noting it's got an HKS GT Turbo package, so presumably this car will use the 2.0L turbo four-cylinder as its starting point. Since the guts of the engine are being beefed up, we can safely assume this thing will be running considerably higher boost than a stock Genesis. Hopefully the HKS Hipermax III fully-adjustable suspension will help make all this power usable on the street as well as the track. The Genesis Coupe may just yet prove to be a very formidable competitor to all those new Mustangs, Camaros and Challengers appearing over the next few months, and we can't wait for our chance to drive one.

[Source: Hyundai]

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Hyundai will have a full display at this year's Paris Motor Show next month, and front and center will be a new subcompact to replace the Getz called the i20. With availability set for sometime early next year, the i20 features five doors and a longer wheelbase than the outgoing Getz, which means there's more space for passengers inside. Its styling was penned in Germany at Hyundai's European Design Centre, and that's a good thing as the i20 is one sharply dressed econo car. Unfortunately, the i20 was designed specifically for European tastes, and like the Getz, won't be making an appearance in the U.S. anytime soon.

Accompanying the new i20 in Paris will be the i20 i-blue concept, a high-mpg concept version of the production car that can achieve 68 mpg on the Euro cycle, as well as a hybrid Sante Fe concept and new ix55 sport ute based on the Veracruz. We'll be in Paris next month to watch it all go down, so stay tuned.

[Source: Hyundai, Autoblog Spanish]