Autoblog

Seemingly nothing – not the credit crunch, not miniscule sales, not its own lengthy, lugubrious looks – can kill the Maybach. People who have wondered how long Mercedes will keep dishing out tiny servings of the enormous cars can wonder no more: top guy Dieter Zetsche has said Maybach is here to stay, and that the brand "is not losing money."

We don't know how a division that moved just 146 cars last year, even if they start at $372,000, isn't losing money. But the $1.35 million Landaulet should help things, and to be to be fair, Zetsche has said before that Maybach's profitability or otherwise is not the issue – the car is a suitable competitor to Rolls-Royce and Bentley. And Daimler has demonstrated patience: it waded through the rough times with the smart car division for ten years, and now has black ink and a hot brand to show for it.


[Source: Automotive News via eGM Car Tech]

If you've got it, flaunt it. The super high-end automotive market has been counting on that attitude for years, and it may now be coming back to bite them. It seems that sales of luxury marques such as Bentley, Maybach and Aston Martin have been on a downward trajectory over the last year. Despite the fact that there are a number of people who still have plenty of dough to purchase these expensive toys, public perception is causing some of them to hold back and keep those fat wallets in their pockets.

To combat the problem, some high-end brands are choosing to aim even higher. If ex-customers with a net-worth of less than $5 million find it socially unacceptable to make a purchase, Bentley has said it will begin marketing to those with at least a net worth of $25 million. Let us add that we've driven a few Bentleys and Rollers and can say with certainty that they are definitely conspicuous in a sea of CamCords and Mustangs.


[Source: Advertising Age]

Project Alligator. That's the internal code-name for a potential collaboration between Mercedes and Aston Martin on everything from drivetrains to platforms. CAR's September issue gets into all the details, which includes such tasty nuggest as the possible use of AMG's 6.2-liter V8 in the next Vantage, porting over Mercedes' future eight-speed auto 'box into Astons, sharing platforms between both automaker's high-end models (think SL and beyond), cooperating on the development of diesels and hybrids, and using Aston's future products to keep Maybach alive and maybe even help the wayward ultra-luxury brand thrive with up to five new models. But it gets even bigger. A collaboration between the two could place M-B in a good position to buy Aston Martin if its new owners, including Prodrive's David Richards, decide to exit the automaking biz. As CAR points out, however, the only potential loser from Project Alligator coming to fruition is Mercedes' other partner, McLaren.

[Source: CAR]

Click above for a high-res gallery of the Maybach Exelero

Big-bucks enthusiasts annoyed that they're not the only ones at the club with a Veyron can now ensure that they arrive in total exclusivity. That's because the one-off Maybach Exelero, commissioned by Fulda to act as a high-profile demonstrator for its tire line of the same name, is now for sale. The Exelero isn't some delicate flower of a show car. Based on the Maybach 57 and powered by a 700-horsepower version of that car's turbocharged V12, the Exelero reached 218 mph at Nardo. In many ways, Exelero represents what Maybach could have and should have been -- a place where daring styling and incredible performance could merge with extreme luxury to compete with Rolls-Royce and Bentley. Instead, while the marque's sedans clearly get the luxury part of the equation right, in terms of styling, they basically work in anonymity, looking like peculiar old S-Class sedans. There's nothing anonymous about the Exelero, though, and for €5,000,000 (around $7.8 million USD), you can drive the sybaritic supercar that Daimler should have given Maybach all along.


[Anamera via eGMCarTech]

Click above to view the Maybach 62 Landaulet in hi-res

Okay, it just hit us: eccentric. That's what the Maybach 62 Landaulet is, in a word. In fact, you could apply that to the whole Maybach venture. Like Dennis Hopper said in the Keanu-tastic action flick Speed, "Poor people are crazy, Jack. I'm eccentric." Daimler is evidently hoping that there are enough "eccentric" people in the United States to warrant bringing over the head-scratchingly-strange Maybach 62 Landaulet to the American market.

With trepidation and a considerable measure of revulsion, we've covered the emergence of the Landaulet from the initial rumor, through the preview before the car's unveiling in Dubai (where else), the first video footage, its North American debut and its eventual production confirmation. It's been a long and crazy wind-tousled process, and now comes confirmation that it's coming our way. Oh, and the price? Ultimately confirmed at $1.35 million. That's not a typo, and it's higher even than the highest estimates we received previously. In case you, like us, are wondering who would spend that kind of money on a convertible version of a car that ordinarily costs (an already exorbitant) $433,750, ask Hans-Dieter Mulhaupt, the VP in charge of the Maybach program: "The Landaulet is for a superrich individual who wants something that is extremely extraordinary and enjoys being driven in a car with acres of sky above them." There you have it: "extremely extraordinary", for a million-dollar premium. Check out the images in the gallery below...those are free.

[Source: Automotive News - subs. req'd]

It's a brilliant marketing come-on, really. Who wants to climb into a GAZ-24, however appealing it might be to obscure-car guys, when you could sink into the all-enveloping sumptuousness of a Maybach 62? Need to get to Gorky Park quickly? A Porsche Cayenne outfitted with a meter and checkerboard detailing awaits at the curb. It's not just a fancied-up VW, still carrying the VR6 behind the Porsche crest, either. No, this Cayenne is a TechArt Magnum, packing enough horsepower to light Long Island. Shaking that covey of shifty-eyed men in the shiny black Zil won't be a problem. It's not known if the fare is commensurate with the price of the vehicle, however.

[Source: englishrussia.com]

Daimler will take the next two years to decide whether to invest more in its failing Maybach flagship marque or else shut it down. This comes from the mouth of Daimler and Mercedes chief Dr. Dieter Zetsche, who inherited the problem-child brand from his predecessor, ex-CEO Juergen Schrempp.

After ditching Chrysler, another deal that was orchestrated by Schrempp, Dr. Z may be inclined to shut down Maybach, too. By all accounts the ultra-premium brand has not been a sales success, barely reaching ten percent of its original sales forecast. In speaking with TheCarConnection.com, however, Zetsche insisted that Maybach's profitability "does not matter" in the face of demonstrating Mercedes' capability of competing with archrival BMW's pinnacle Rolls-Royce (and Volkswagen's Bentley), but that may prove to be all talk if Maybach doesn't present a solid business case. Zetsche confirmed that there are currently no plans on the table for new Maybach products – cutting short speculation over a new baby Maybach positioned between the current 57 and the Mercedes S-Class – and that even the outrageously-priced 62 Landaulet was unlikely to make much headway in turning the brand's fortunes around. We guess P.Diddy and his crew will have to find another ride.

[Source: The Car Connection]

click above to view more high-resolution images of the Maybach 62 Laundaulet

Lord help us, for the automotive industry has sunk to a new low. As if it wasn't bad enough that Maybach created an ode to conspicuous consumption like the 62 Landaulet, but now Mercedes' big, goofy brother has decided to put the thing into production.

Following a spat of rumors, Maybach initially unveiled the half limo/half convertible/half marshmallow in Dubai this past November, and then laid it on us in person at the Detroit show. It starts with the Maybach 62 S and then peeled off half the roof like a can of sardines and slathered whitewash all over the thing. Unfortunately, as we could see by the yellow Cayenne we showed you yesterday, money and taste don't always go together, and Daimler seems content to separate the former from those who don't have the latter. The reported list price rivals the concept itself for sheer lunacy: $1.19 million. That's an unfathomable $756k premium over the $433,750 list price for a 2008 Maybach 62 S, though we've found conflicting reports that it will start at £350,000 or around $685,000 USD. We'd like to speak to any potential customers considering buying a Maybach 62 Laundaulet about this bucket of extremely rare sand that we're offering for a very reasonable price.

We've added some new official high-res images of the 62 Laundaulet to our gallery of live shots from the 2008 Detroit Auto Show below.

[Source: Motor Authority]

click above for more high-res images of the Maybach Lanaulet

If you'd rather be driven by a chauffeur than get behind the wheel yourself, you might want to check out the Maybach Landaulet that made its North American debut in Detroit this week. The half sedan/half convertible allows for the driver's compartment to be completely closed while the passengers in the rear can enjoy open top motoring. The sky isn't the only luxury available - passengers are treated to supple white leather seating and a full entertainment system with a DVD player 6-disc CD changer, dual television screens, and even a compartment to hold a bottle of champagne and goblets. The rear seats also recline, meaning you can lie back, listen to some tunes, and enjoy the fresh air while you sip on your drink. We'd love a test drive ride, but in some place a little warmer than Detroit.

Has Porsche's declined invitation spurred the lodge members behind the Detroit Auto Show to showcase their appeal to luxury brands? So that might not be the reason, but the NAIAS brain trust has put together a private soiree that will highlight the other exclusive marques, like Bentley, Ferrari, and Maybach.

NAIAS Senior Co-Chairman Carl Galeana said, "This unique event was designed for those individuals who favor high-end, luxury vehicles and wish to have a special preview of the elite vehicles on display." That isn't exactly true, because we favor high-end, luxury vehicles and we didn't get an invite. Which means this event is strictly for those that have a different working definition of "liquid" than we do.

So far, 200 plutocrats and Big Bank Hanks have been offered access to The Gallery. To also feature music and gourmet food, as well as the opportunity to meet company executives and designers, the invite-only event takes place the evening of Jan. 13 on the show floor.

[Source: Automotive News - Sub. Req.]